The Creator economy

Nobody Wants To Be Left Behind

Are you joining us?

The soft clicks of the keyboard filled the quiet hotel room in Medellin.My hands were shaking as I typed my resignation letter to my manager.It was December 14th, 2023... the day everything changed for me.With every click of the keys, I was letting go of the 9-5 life, not knowing what was ahead.But little did I know within the next 8 months, I would grow to over 500,000 followers, build an email list of 25,000+, and have my videos seen by over 60 million people around the world.And then something even crazier would happen.I make half of my yearly salary in just 30 days.Is still feels unreal.We’re living through a huge shift in how the world works.A new economy is being born:The Creator Economy.It’s moving fast, but not everyone will make it.Before you read on, see if any of this sounds like you:• You want to start a creative career but have no idea where to start.• You struggle to get eyeballs on your work.• You are frustrated with "viral hacks" that never seem to work for you.• You feel disconnected from growth trends that don't align with your values (like using music or showing your face).• You already have a social media presence but aren't confident in the quality of your posts, reels, or newsletters.• You want to build a social media following without showing your face.• You want to get paid for who you are.• You want to learn a skill that can be applied to any business.• You want to grow a brand just in case the market crashes.• You've tried selling products or courses but have little to no success because you lack authority, attention, or an audience.• You want to leave a labor job so you can have more time for yourself, your family, your religion and your life.Should I keep going?If any of this sounds familiar— it’s time to learn how to leverage one of the most important business skills you already use every day without even thinking.Writing.But not just any kind of of writing.Intentional writing.

Meet the Founder

Salām, I'm Saufiyah.

I am an entrepreneur, brand-advisor, and founder of an islāmic self-improvement company, Eternah.Muslim (and non-Muslim) creators, influencers, and entrepreneurs come to me when they want to build halāl businesses & brands so they can live a life pleasing to Allāh.In case you're wondering why I always have my back to you... I practice the face veil (niqāb) in real life.So if you're waiting for a face reveal...
you'll be here for a long, long, long time :)

One of the first creations

Allāh Swears By The Pen

I grew up in Brooklyn, New York—so the hustle was in my blood from day one.I’ve tried almost everything you can think of to make money.Trading. Dropshipping. Airbnb. Affiliate marketing. Paid Facebook & YouTube ads. eCommerce.Alhamdulillāh, some of them still bring in money today.But the majority?They were a waste of time. I had no clue what I was doing. I was just chasing quick fixes from YouTube, hoping something would work.Let me explain what I wish I knew at the start of my journey:1) The Power of Writing in Islām"Recite in the name of your Lord who created... Who taught by the pen—Taught man that which he knew not." (Qur'an 96:1-5).Writing isn’t just a skill.It’s a tool for preserving knowledge, spreading wisdom, and conveying the truth.After the battle of Yamāma, when many huffādh were martyred, there was a concern that the Qur'ān might be lost. This led to the first time the Qur'ān was written down and compiled.The power of writing preserved our deen—and that same power can unlock opportunities today.2) Writing Is Your Hidden SuperpowerLearning to write well transformed my perspective of business.If you think you're not a writer, think again.You write when you text.
You write when you send an email.
You write when you post a caption.
You write when you make a to-do list.
You write when you search for something on Google.Writing is something you’re already doing—you just need to channel it into your content.Writing helped me create reels that generated over 60 million views in the last 8 months and helped me earn more than half of my previous 9-5 salary in under 30 days.But how?It's what I call intentional writing.Pair that with an addicting reel and you’ve unlocked a never-ending machine for free traffic and sales.3) Personal Brands Open DoorsWriting opened doors I didn’t even know existed.It helped me land a $130,000 fully remote job where I didn’t have to show my face or even speak in meetings.My personal brand (just shy of 100k followers at the time) was so powerful that it impressed employers beyond the scope of my role as a data analyst.Personal brands are the new resumes and portfolios.4) The Future Belongs to The Muslim CreativesWe are in a spiritual war.Our values are being attacked.
Our beliefs are being attacked.
Our brothers and sisters around the world are being attacked.Muslims need to take control of the narrative.The world is watching, and those who are vocal, creative, and consistent will shape the future.Muslims need to be at the forefront of this digital age, using writing and creativity to lead, inspire, and protect our community.The next time you see a viral post, pay attention:Is it educating?
Is it motivating?
Is it sharing a personal experience?These are all things you can do—even if you have zero experience. With the right approach, you can make an impact.If I could go back to the beginning of my entrepreneurial journey, I would have written more.Writing would have paved the path faster, but alhamdulillāh, we’re here now.

Real results

The Secrets to Followers and Dollars.

I only share what I've tried and tested.

2 hour barakah os

What Will You Learn First?

Intentional writing.

This is the first course in our community.Intentional writing is at the heart of everything.I call it the Barakah OS because 2 hours is the maximum amount of time you need to get started on your journey.What makes this so different from other systems?Everyday you dedicate time to increasing barakah in your life.Why barakah?Because it’s the key that lets you do 2 weeks of work in 2 hours.This is the islāmic hack to be able to do more by doing less.By intentionally inviting barakah into my day, I’ve been able to work smarter, not harder, and still achieve incredible results—all by the favor of Allāh.I’ve grown to over 500k on Instagram, 40k on Threads, and over 80k on TikTok because of the 2-Hour Barakah OS.What Is the 2-Hour Barakah OS?
This is my system designed to maximize your productivity and output in less time. Here’s how it works:• Creating Barakah: I spend 1 hour each day focused on inviting barakah (blessings). This sets the tone for the rest of my day, allowing everything I do to be more impactful.• Content Creation: I dedicate another hour to consuming content that fuels my creativity and outlines the core ideas for my weekly content.I begin my weekly newsletter, which serves as the "mitochondria" of my content system—powering the creation of threads, reels, posts, and more.This is the foundation of the first course.We also have modules on creating addicting reels, monetizing your audience, and much more.But first, I want you to master the art of intentional writing because it’s the cornerstone of everything you want to achieve.By the End of This Course, You Will:1) Write with Confidence: You’ll gain the skills to create content that attracts people, creates opportunities, and drives sales.2) Generate Endless Ideas: You’ll learn how to consistently generate unique, impactful ideas that relate with people and have the potential to go viral.3) Leverage a Proven System: You’ll have a system in place that allows you to create high-impact intentional content efficiently.This is just the beginning.The 2-Hour Barakah OS will transform not only your writing but your entire approach to content creation and productivity.Everything is rooted in the power of barakah.

what you can expect over the next few months

What's In The Community?

Don't just learn how to write. Learn how to create. Learn how to monetize.

This is all-in-one community that equips you with everything you need to become a full-time creator.In today’s digital world, attention is the new currency. The ability to attract and hold attention is what separates successful content creators from the rest.Our system, the Barakah OS, is built to teach you the art of intentional writing that makes people stop, read, and engage with your content.What You’ll Get When You Join The Muslim Creative:1) Intentional Writing FoundationsWhy do we focus on “intentional writing” instead of just creative writing?Because intention drives impact.The Qur'ān itself is the ultimate example of this—every word is deliberate, every message purposeful.In our community, you’ll learn how to write in a way that captures attention and holds it.You’ll learn my Qur'ānic Writing Principles which dissects the secrets of how the Qur'ān communicates so you can model its effectiveness in your newsletters, emails, posts, dms, and replies.You’ll also steal my personal reel and thread writing frameworks so you can start seeing results right from the beginning.2) Unlimited Idea GenerationClear writing stems from clear thinking.I’ll show you how to tap into a never-ending well of ideas in your brain that are guaranteed to go viral.You’ll learn how to create content that stands out—ideas that you haven’t seen anywhere else on the internet.This proven system is something I’ve tested extensively on myself and it’s led to massive results.By the end, you’ll feel like you can’t stop writing because the ideas keep flowing.3) The 2-Hour Barakah OSThis is my secret weapon.I’ve done countless iterations, tests, and perfected the 2-Hour Barakah OS, and now, I have people tell me about how my name and brands have spread to pretty much everyone in the Muslim digital space (which still amazes me).This system has opened up countless opportunities for me—whether it’s money, networking, or new projects, they all come through my DMs and emails.What more could you want?You’ll use my Newsletter Writing Template and learn how to create addictive reels, growing your email list and brand just like I did.That’s just the beginning. You’ll also learn:
• How to take aesthetic photos and videos
• How to edit videos like a pro
• How to monetize your audience
• How to automate your businessThe best part?You’ll also have direct access to me for questions and support, plus a community of like-minded people to hold you accountable and push you to grow.I created this space to give you the support I wish I had when I first started.

free bonuses

3 Bonuses To Save You Time

Use this system for unlimited ideas.

my guarantee

You Probably Don't Want To Hear This.

It's for the best.

If you're reading this, you probably follow me on social media.This isn’t just another ad—you already know and trust my content.There are no refunds on this product.Here's why:1) Personal responsibility: The Qur'ān teaches us to honor our commitments. “O you who have believed, fulfill [all] contracts” (5:1). So, if you choose to buy this, commit fully. Don’t back out just because you don’t want to put in the work.2) Accountability: Like the concept of amānah (trust) in Islām, there’s a responsibility here. This is a digital product, and once you access the knowledge, there’s no returning it. The consequence for not valuing it? No refunds.I’m confident this course will deliver on its promises.It’s built on my own experiences, and many people I’ve mentored have seen tremendous growth.Before you buy, think it through.The Prophet ﷺ said, “Deliberation is from Allāh, and haste is from Shaytan.” [Tirmidhi]Still not sure? Pray istikhārah.

You probably have questions

I Got The Answers.

Don't rush into something and regret it later

When and how will I get access?You will receive a private link to join the community after purchase.Can I upgrade from Monthly to Yearly Membership at anytime?Yes, you can upgrade anytime! You would pay the difference and waive your initiation fee. Your membership would extend for one full year from when you first joined.Who is this community for?Intentional writing and content creation are the top skills anyone looking to make money in 2024 must master. Whether you're a stay-at-home mom, business owner, student, freelancer, or seeking a higher-paying job, these skills will teach you how to build and monetize a personal brand.Are the courses video or text-based?The first course (2-Hour Barakah OS) is a written curriculum with modules so you can take notes, and there are videos to help you implement the teachings. Since it’s a system, I explain it through writing because it’s quicker to read than to watch. If there’s enough demand, I plan to convert everything to video later on. You’ll get all updates.How many followers do I need to start?0 or 100,000 it doesn't matter. Anyone can use this system to grow. Writing is how everyone starts, no matter where you're at.How long until I go viral?Your goal shouldn’t be to go viral immediately. Focus on practicing your writing and persuasion skills so you can go viral whenever you want. It’s about getting the bad content out first so you can improve. The cool part? I’ll be your guide throughout the whole process.Is this a self-paced course or community?This is a community with self-paced courses. Right now, there are four courses, and more will be added over time.Is this segregated between men and women?Yes, there are separate group chats for men and women so you can feel comfortable and be yourself without any fitnah.Do I have to be Muslim to join?No, you don’t have to be Muslim. The course uses Islamic principles to help accelerate growth and references the Qur'an. I explain how and why these principles work. If you don’t already know, I believe Islam is the highest form of self-improvement, so joining won’t hurt :)Do I get the access to all the courses of video editing, graphic design, monetization & aesthetics now?Annual memberships get instant access as soon as they drop.Monthly members will eventually gain access once they have reached a certain level in the community by taking part in community tasks and challenges.If I cancel, do I have to pay the initiation fee again if I rejoin?Yes. The initiation fee is there to filter out serious people. If you leave, you’ll have to pay it again to rejoin.How do I cancel my membership?Simply email us at [email protected] with the subject line 'Cancellation' and we will process your cancellation promptly.

If you still have more questions:
send me an email at [email protected] and you will receive an answer there!